AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Film & Television Apps in Latin America
An analysis of the top 5 Film & Television applications in Latin America during Q4 2020 reveals significant user engagement. Sensor Tower provides comprehensive insights into download and active user trends for these leading apps.
As the year 2020 came to a close, the digital landscape for Film & Television applications in Latin America saw considerable activity. Data from Sensor Tower shines a light on how the top contenders fared in the final quarter.
Disney+ experienced a surge in downloads with over 13M in mid-November, followed by a gradual decline, closing the year with approximately 3.2M downloads in the last week of December. Weekly active users peaked at nearly 13.9M in mid-November and ended with a strong 13.3M. Revenue showed an uptick in the third week of November at around $1.4M, with a steady performance thereafter, rounding off the year with approximately $872K in the final week.
Netflix maintained a steady download count, peaking at 1.1M towards the end of December. Active users saw a significant rise from approximately 69.2M at the start of the quarter to a high of 75.8M by year's end. Revenue, while experiencing minor fluctuations, ended the quarter with nearly $198K in the last week of December.
Amazon Prime Video downloads showed variability, with a notable spike to 806K in mid-November. Active users reached a high of approximately 7.7M in the same period, with the quarter concluding at around 7.5M active users. Revenue remained consistent, ending the year at just over $81K.
Pluto TV: Watch & Stream Live did not generate revenue but saw an increase in downloads, from 459K at the start of the quarter to nearly 694K in the final week of December. Active users also showed growth, beginning at 2.1M and rising to over 2.3M by the end of Q4.
VIX - Cine y TV, another app without reported revenue, experienced fluctuations in downloads, with a peak in late October at over 458K. Active users increased towards the end of the quarter, from around 645K in late September to over 807K in the last week of December.
For more detailed insights and analytics on app performance, Sensor Tower's platform remains an invaluable resource for industry trends and user engagement.
